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China’s Changan Automobile Expands European Footprint With Launches in Italy and Spain
Chinese automaker Changan Automobile is accelerating its European expansion, announcing the launch of electric models in Italy and Spain as it works to strengthen its presence across the continent. The move marks a new phase for the Chongqing-based company, which has already established itself in eight European countries including Germany, Norway and the United Kingdom.
Changan will introduce its Deepal S05 and S07 electric SUVs in Italy, with prices starting at €39,990 and €44,990 respectively. Plug-in hybrid versions of both vehicles are expected to follow as early as February and March next year, signaling the brand’s intention to appeal to both fully electric and hybrid consumers — particularly in southern Europe where EV adoption has been slower.
Part of a Larger Wave of Chinese Automakers in Europe
Changan is part of the second large wave of Chinese automakers entering Europe, following prominent companies like BYD and Chery, both of which have already made significant inroads into the region. With the European automotive market grappling with emissions regulations and electrification goals, Chinese EV manufacturers see an opportunity to capture market share through competitive pricing, technology and range.
While northern Europe has shown strong enthusiasm for EV adoption, regions like Italy and Spain have been more hesitant. Changan hopes to change that narrative through hybrid models, local dealer networks and strategic pricing. The company expects interest in hybrids to serve as a bridge, easing consumers into fully electric adoption over time.
A Long-Term Commitment to the European Market
Changan executives emphasized that their goal is not to test the market temporarily, but to build a long-term, credible presence. The company plans to roll out eight models across Europe over the next three years and aims to establish a network of more than 1,000 dealers by 2030. Italy alone is expected to have approximately 100 Changan dealers.
To support these ambitions, the company is investing €2 billion into its European operations — a strong indicator that Changan is positioning itself not just as a newcomer, but as a long-term competitor.
Vehicle Lineup and Future Strategy
In addition to the S05 and S07 series, Changan’s expansion plan includes:
- launching plug-in hybrid variants in early 2026
- introducing the smaller Q05 SUV by late 2026 or early 2027
- considering commercial vehicle offerings for the European market
The dual strategy — combining electric and plug-in hybrid models — gives Changan a flexible approach to meeting regulatory requirements as well as consumer demand.
Why Europe Matters for Changan
Europe represents both a competitive challenge and a key growth opportunity. With markets moving toward zero-emission goals, automakers must accelerate EV adoption. Changan views Europe’s transition as a chance to:
- build brand recognition
- expand electrified product lines
- increase market share outside China
Changan’s leadership believes that sustained investment, dealer partnerships and competitive pricing will help secure a strong foothold against more established automakers.
Frequently Asked Questions
Which markets are Changan entering now?
The latest expansion includes Italy and Spain, with electric SUV models being introduced first.
What vehicles are being launched?
The Deepal S05 and S07 electric SUVs are debuting, followed by plug-in hybrid versions next year.
How much will the vehicles cost in Italy?
The starting prices are €39,990 for the S05 and €44,990 for the S07.
Is this a short-term push?
No. Changan plans to introduce eight models within three years and invest €2 billion in Europe.
Why is hybrid adoption important?
Southern European markets are transitioning slowly to full EVs, so hybrids may boost consumer confidence and adoption rates.
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